For self-catering owners · Ireland & UK

Your property
should work
harder than
you do.

You've been running your self-catering property for a year or two. You're getting bookings. But the profit, the reviews and the freedom you imagined? Not quite there yet.

Book Your Free Discovery Call → No obligation · 30 minutes · Completely free

Does any of this sound familiar?

None of this means your property has failed. It means you need the right strategy. That's exactly what I do.

How It Works

Review. Strategise. Thrive.

Every engagement starts in the same place — with an honest look at where you actually are. Then we build a clear plan. Then I stay alongside you to make it happen.

01

Review Your Performance

We look at your real numbers — occupancy, revenue, reviews, pricing, guest experience — and identify exactly where the gaps are and what they're costing you.

→
02

Set Clear Goals

What does success actually look like for you? A specific income target? More five-star reviews? Less time managing it? We get this clear before we touch the strategy.

→
03

Build Your Strategy

A practical, personalised plan for your specific property — covering pricing, guest experience, bookings and beyond. Then I stay with you as your ongoing strategic partner to make it happen.

Is This For You?

Who I work with

I work with a specific kind of self-catering owner. Not everyone is the right fit — and that's okay.

Not quite right if you are...
  • ✕ Just starting out with no bookings yet
  • ✕ Looking for someone to manage your property for you
  • ✕ Not willing to look honestly at your numbers
  • ✕ Expecting overnight results without implementing changes
  • ✕ Running a large portfolio of multiple properties
Perfect for you if you are...
  • ✦ 12–24 months into running your self-catering property
  • ✦ Getting bookings but not the profit you expected
  • ✦ Running it yourself — hands-on, doing everything
  • ✦ Based in Ireland, Northern Ireland or the UK
  • ✦ Ready to treat your property as a proper business
  • ✦ Motivated to make real, lasting change — not just quick fixes
How I Can Help

Three ways to
work together

Every client starts with a free discovery call. From there we find the right level of support for where you are right now.

🔍

The Property Performance Audit

A thorough review of your pricing, guest experience, listing and revenue — with clear, prioritised recommendations for what to change first.

£297 One-off · Delivered within 5 working days
🎯

The Performance & Profit Strategy

A complete review, goal-setting session and personalised strategy for your property — covering pricing, guest experience, bookings and reducing platform dependency.

£950 Includes three sessions over 30 days
🤝

The Hosting Partner

Ongoing monthly support — your strategic partner in the background. Monthly review call, seasonal pricing updates, performance tracking and someone to call when you need it.

£450 Per month · Minimum 3 months
The Market Right Now

Three reasons this matters now

The landscape for self-catering owners in Ireland and the UK has shifted significantly. The window to get ahead of it is open — but it won't stay that way.

📋

Fáilte Ireland Short-Term Letting Register

A national register for short-term lets is coming into force in Ireland. The register opens 1 December 2026, with all operators required to register by 31 December 2026. Hosts who get ahead of it — registered, compliant and well-positioned — will have a clear advantage over those who don't.

💸

Airbnb's 15.5% Host-Only Fee

Since October 2025, Airbnb charges hosts 15.5% commission — up from around 3% under the old split-fee model. Most hosts haven't recalculated what this means for their margins. Every booking is now more expensive than it looks.

🏛️

UK Furnished Holiday Let Tax Regime — Abolished

The favourable FHL tax regime in the UK was abolished in April 2025. Margins are squeezed. Owners who haven't revisited their cost base and pricing strategy since the change are likely leaving money on the table — or losing it quietly.

Host Smarter
20 years in hospitality
About Breege

I've spent 20 years learning what makes guests choose, love and return to a property.

I'm Breege Symes — a hospitality and revenue management professional who has worked across some of the best-run accommodation businesses in the world, from the Sawgrass Marriott in Florida to the Dorchester Collection in London.

I've managed group sales and events, worked directly with IDeaS revenue management systems used by leading hotels worldwide, led regional sales and marketing for Hand Picked Hotels, and spent time at Visit Jersey researching self-catering ADR and occupancy across the island's self-catering market.

I know what a well-run property looks like. I know what guests expect — and what makes them write five stars. And I know exactly the gap between a self-catering property that drains you and one that genuinely rewards you.

Now I help hands-on self-catering owners in Ireland, Northern Ireland and the UK close that gap.

Sawgrass Marriott Dorchester Collection IDeaS Revenue Management Hand Picked Hotels Visit Jersey
Live Right Now

Working with The Hideaway

Currently working with The Hideaway, Muff, Co. Donegal — a beautifully run adult-only property with eco-pods and a restored 1895 stone farmhouse on the Inishowen Peninsula.

Together we're reviewing pricing strategy, cost base, and guest experience. Case study results to follow.

thehideawaymuff.com ↗
Book Your Free Call

Let's talk about
your property

A free 30-minute call to look at where you are, where you want to be, and whether I'm the right person to help you get there. No pressure. No pitch. Just an honest conversation.

Book Your Free Discovery Call

Tell me a little about your property and I'll be in touch within one working day to confirm a time that suits you.

✉ Send an Email WhatsApp

I'll reply within one working day to confirm your call time. 🏡